No Strings Attached looks set to grab the number 1 spot at the Box Office with an estimated $7.5 million on Friday. Nikki Finke talks about how Paramount were so expecting it to flop that they didn’t even send her a pre-release briefing. She goes on to say that NSA bucks the recent trend of under performing romcoms, particularly R rated ones.

Everything Natalie touches seems to be working out at the moment. I wonder if Thor and Your Highness can keep that going.

While we’re at it, Black Swan is down to 6th in the charts and should pull about $5.7 million for the weekend.