mr magoriums olfactory ad

I’m tired as hell so this will be short. I’ll be back tomorrow with a new poll.

JoBlo has the word on a rather unique advertising tool for Mr Magorium. Read on:


Ever wanted to catch a whiff of Natalie Portman? Well first off, ew. That’s pervy. Second, it’s your lucky day! The Los Angeles Times will run a print ad in an upcoming issue for Portman’s upcoming film MR. MAGORIUM’S WONDER EMPORIUM that will feature scented ink. On September 9th, in the LA Times’ fall preview issue, Fox Walden will run an ad that will allow readers to smell designated areas of the paper that should give off the aroma of a frosted cake. Sadly one of those designated areas won’t be anywhere on Ms. Portman’s body. The ad will be the first ever to use scented ink, which is soy-based (that wonderful soy can do anything!). The Times came up with the concept and presented it to Fox Walden (along with, presumably, other potential advertisers) and they jumped at the idea to promote the upcoming kids movie.


Ummm…okay. Thanks to Imakemloose69.

And Nicole sent in this pic which may or may not be old but I’m posting it anyway because I’m too lazy to try and find out.

And finally, Mockingbird, from the comments section, seems to have cracked the case of “If Nat isn’t in Darjeeling then why did she go to India?”.

The Time review mentions that there’s a tracking shot of the train compartments where we see every character including “Jack’s Paris assignation, i.e. Natalie’s character” (like the scene around the fire engine in “The Royal Tennenbaums” or when we get a cross section of all levels of the ship in “The Life Aquatic”). Maybe Nat was in India to film that scene as if it’s a single tracking shot everyone would need to be on location, so maybe we’ll get at least a glimpse of her. Not much but it’s something!

Indeed. I can finally sleep easy tonight.